Read the original post HERE and get caught up. New developments via a New York Magazine article that has provided a few more details: Click after the jump to read the article.
In 2004, when 22-year-old Leah McSweeney started a women’s skate-fashion line called Married To The Mob, her first T-shirt was a sort of homage: supreme bitch written in the Supreme (via Kruger) style. Jebbia carried the shirts in Union, another store he owned. As Supreme’s fortunes multiplied, so did Supreme Bitch. Rihanna posted pictures of herself in a Supreme Bitch cap. Karmaloop and Urban Outfitters have sold Supreme Bitch items. In January, McSweeney took what would be a normal step for an upstart clothing label: She filed a trademark application for Supreme Bitch. Two months later, Supreme sued McSweeney for $10 million and demanded she remove the offending items from retailers. According to Jebbia, McSweeney’s shirts aren’t just logo appropriation; they’re “trying to build her whole brand by piggybacking off Supreme.” Though he does remember approving the original Supreme Bitch designs, at the time, “I thought it was just going to be a one-off. Now it’s on hats, T-shirts, towels, mugs, mouse pads.” McSweeney has a different take: “There’s this one Barbara Kruger piece that says, ‘Your comfort is my silence,’ and I can’t help but think that I’m being silenced by Supreme with this lawsuit. I don’t have $250,000 to litigate this case, and they know that.”
